This series of designs were created to advertise the 6th annual Cheerwine Festival held in Salisbury, NC where the drink was founded. The kit of parts have been developed in order to be applied to the various formats needed across social media and poster platforms. Some experimentation occurred when developing this project. The logotype seen in the design has been done using an eyedropper to spell out the Cheerwine name using the drink as the main medium. The design also includes bottle illustrations that have been made to look like an offset printer has produced them. With Cheerwine being such an old North Carolina icon, the vintage aesthetic was a must here.
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